My customers hate robots.

Some do. But what people really hate is a bot they can't get past. Sanne says she's an AI immediately and transfers the moment you ask. And she isn't competing with a human. She's competing with the voicemail they get today.

What if she books something wrong?

She can't offer a time your calendar doesn't have free, and she confirms nothing until it's actually in there. Want it stricter? We turn on an approval step: Sanne proposes, you tap accept.

I tried one and it was useless.

Easy to believe. Have her ring your landline and watch the five moments above. Those are exactly the places where it went wrong last time.

My business is too personal for this.

Partly true. A complaint or an emergency shouldn't meet an AI, which is why she transfers those with context. What she does handle is the 5:40pm question: can I come Thursday at three.

Why not just use online booking?

Please do. It just doesn't serve the person who calls.

How fast is she live?

Within a few days. One twenty-minute call, we build and test her, and she's on your own number. For the first weeks we listen back to every call and tune her.

What happens to my customers' data?

Calls, transcripts and appointments sit in the EU, you get a processing agreement, and we never train models on your calls. The speech and language models themselves process in the US under standard contractual clauses; the trust page explains exactly how.

No. Cancel monthly, no setup fee, first month free.

No. €349 a month is the price. Building, connecting, tuning and the dashboard insights are all included.

For salons and clinics

Sanne is yourAI receptionist.

She fills your calendar, evenings and weekends included. And at the end of the week you see what clients asked for, including what you couldn’t give them.

PhoneWhatsApp nextChat

Cancel monthly · no setup fee

Overview

Sanne is liveExample

Outside opening hours

Evenings and Saturday

Appointments booked

Straight into your calendar

Missed

Out of all 24 calls

Calls per hourOutside opening hours

08121620

Call log

Highlights, Friday07:58+31 6 ·· ·· 41Booked
Asked for you13:22+31 6 ·· ·· 09Transferred
Brows, tomorrow20:12+31 6 ·· ·· 23Booked
Colour, Thursday23:15Sophie BakkerBooked

Nobody picked up. All of this happened on its own.

New clients today

First time with you.

In the calendar today

€1,242

9 appointments, €138 average.

Asked for, not offered

Microneedling17×
Lash lift6×
Saturday after 17:005×
Hydrafacial4×
Sunday3×

This week. A missed call leaves no trace.

Integrates with the software you already use

Salonized
Treatwell
Fresha
Salonkee
Booksy
Phorest
Google Calendar
Outlook
WhatsApp Business
Salonized
Treatwell
Fresha
Salonkee
Booksy
Phorest
Google Calendar
Outlook
WhatsApp Business
Salonized
Treatwell
Fresha
Salonkee
Booksy
Phorest
Google Calendar
Outlook
WhatsApp Business

You're not missing calls. You're missing appointments. And you never see them, because a missed call leaves nothing behind.

PhonePicks up when you can't. Anyone who wants a call back, you see waiting.
WhatsAppSame Sanne, once Meta is ready
CalendarOnly books what's genuinely free

In your calendar

She keeps booking when you're closed.

She picks up in the evening and at the weekend. She reads your calendar live while she's on the call, so she can't offer a time that isn't free, and the appointment is in there before the client has hung up.

Works with Salonized, Treatwell, Fresha and Google Calendar.

Booked by Sanne

9appointments

This week

4mon

5tue

6wed

7thu

8fri

9sat

9121518

ColourCut

Highlights

CutBalayage

LashesColour

Highlights

Cut

4
Booked out of hours
0
Double booked
0
Missed

WhatsApp next

Your WhatsApp will stop being your job.

Clients would rather message than call, and they ask what it costs and how long it takes before they book. Once Meta is ready, Sanne handles that whole conversation and puts the appointment in. You keep your number.

WhatsApp is next. Same Sanne, same calendar.

14:24

Sanneonline

Hi! Do you have any room for highlights this week?14:22Hi! You’re chatting with Sanne, the AI assistant. Thursday 15:00 or Friday 11:30 works.14:22What does that cost, and how long does it take?14:23€95, and it takes about 2 hours.14:23Thursday then please. Can you add my brows?14:23Sure, I’ll add 20 minutes for that.14:24All set! Thursday at 15:00. See you then!14:24

Message

In your dashboard

You see what clients asked for and didn't get.

She remembers every conversation. Which treatments people ask for that you don't do, the times they want that you're closed, and where they gave up. Without you writing anything down.

Nobody writes that down. They were mid-treatment.

What she picked up

Always current

214conversations this month

Asked for, not offered

Microneedling17×
Lash lift6×
Hydrafacial4×

5
Asked outside opening hours
7
Gave up over the wait

What she does

You're with a client.She's on the phone.

From the first ring to the summary in your messages, without you doing a thing.

Booking
She books while you're busy
Making, moving, cancelling. The client gets a confirmation, you see it sitting in your calendar.
Thursday 15:00freebooked
Thursday 16:30freebooked
Friday 09:15freebooked
Friday 11:00freebooked
Answering
She knows what it costs
Learned from your own website. Never “I'll have to check that” again.
“What does microneedling cost?”14:32
€145
per treatment · 60 minutes
Transferring
She pulls you in when it matters
The moment someone wants a person. With the summary attached, so you never start from zero.
“Can I speak to someone about a pigment spot?”
Put through15:47
Summary sent to your phone
Refusing
She says no as well
Outside opening hours, double in your calendar, something you don't offer: she won't book it.
Outside opening hoursA treatment you don't doA discount that doesn't existA double booking
Transparent
She says she's an AI herself
In her first sentence. Required since 2 August, and callers don't hang up over it.
0:00
“You're speaking with Sanne, the salon's digital assistant.”
“Fine by me. I'd like to book an appointment.”
EU AI Act, Article 50
Readable
You read it all back
Every call in three lines: who called, what they wanted, and how it ended.
Sanne14:2216:48
Wanted microneedling, Thursday
Not on your menu, offered a swap
Booked: Thursday 15:00

The real test

Be your own customer for two minutes.

Every demo online sounds perfect, because it isn't a phone call, it's a recording made with a good microphone. A real line is 8 kHz, and that's where most AI falls apart. So have her ring your phone, and do the five things your customers actually do.

What you doWhat she does

01Cut in halfway through her sentence.She stops and listens.
02Mumble your name, and only half of it.She asks for it again, politely.
03Ask for a slot that's already full.She invents nothing, she offers two others.
04Change your mind halfway through.She moves the appointment without starting over.
05Ask for a person.You get one. No negotiating.

This is the exact call your client will get. If she doesn't sound good enough for your front desk, you won't hear from us again.

SanneAI receptionistReady to call you

Rather not hand over a number?

Price

A receptionist who never misses a caller, start free.

Simple plans, no contract, no setup fee. Thirty days free on every plan, then upgrade, downgrade or stop whenever you want.

Sannele Free

See what she catches on your own number, before you pay anything.

€0

30 days, no card

Try free for 30 days

Live on your own number within two days
The whole of Sanne: phone and your calendar. WhatsApp is next.
Built from your website, tuned by us
A report at day 14: every call, and what it was worth
No card, stop with one message

Sannele ProMost chosen

For one clinic or salon that wants the phone handled for good.

€349/mo

per month, excl. VAT

Try free for 30 days

First five clients: €249 a month, for good.

Everything in Sannele Free
She keeps answering, day and night, weekends too
Anyone who wants a call back, you see waiting — with the number
500 minutes a month, one location and number
Insights in your dashboard, always current
We keep tuning her every month

Sannele Premium

For busier practices and more than one location, where she calls back too.

€549/mo

per month, excl. VAT

Try free for 30 days

Everything in Sannele Pro
Two-way WhatsApp once Meta is ready — not just confirms
Calls no-shows back to refill the slot
Up to 3 locations, extra numbers and your booking software connected
1,000 minutes a month and a monthly strategy call

Enterprise

Get custom pricing

Multiple branches, thousands of calls a month, or your own software that needs connecting? Then we price it around what you actually run.

For comparison: a part-time desk person costs about €2,100 a month for 24 hours a week, and goes home at five. A treatment with you is worth €80 to €500, so one booking you'd otherwise have missed already covers the month.

Source: CAO Kappersbedrijf pay scale 1 as of 1 July 2026, plus statutory employer premiums (16.62%) and 8% holiday allowance, at the sector-average part-time factor of 0.637.

Trust

Your clients stay yours.And that's in writing.

Other providers fill this space with logos and certifications. We'd rather list the four things we commit to, with the way to check each one beside it.

EU AI Actarticle 50
GDPRprocessing agreement
EU dataapp and calendar, database to follow
No model trainingon your calls

Article 50 applies from 2 August 2026. Sanne was announcing herself months earlier.

How to check it yourself

Call Sanne and listen to her first sentence. She calls herself a digital assistant, names the business she's answering for, and puts you through the moment you ask for a person.

What you get before you go live

A processing agreement, the sub-processor list, and a retention window we set together. You're the controller, we're the processor. That's on paper.

Who you call if something goes wrong

Us. No call centre, no ticket number, no queue. You email, and we read it ourselves.

Read how we handle your data

Questions

Everything you want to know before you say yes.

Four topics, from the phone to your data. Short answers, and you can check every one of them yourself.

Good, keep them. Sanne doesn't replace her, she catches what she can't get to: peak hours, breaks, evenings, Saturday afternoon. The phone rings at your desk first.

Still got questions?

Ask Sanne yourself.

She answers them in your browser, free. Rather talk to a person? Book a moment.

Keep reading

Something to read between two clients

No trend pieces, no 'AI changes everything'. Three articles with numbers you can check yourself, and each one ends by telling you exactly how.

All articles